The business imports and sells bicycles for special use directly to consumers. The bicycles are e.g. equipped for transporting children and goods and for the use of invalids. There are several versions. In addition, the business imports electric bicycles which is a rapidly growing market.
The supply on the traditional bicycle market is broad and there are several competing businesses on the market. The competition on the special bicycle market is considerably smaller, but that market segment is growing as well. B2B sales is a new market area partially due to tax solutions which support acquiring a company bicycle.
The business also services bicycles at its facility and delivers spare parts. The standard and and comprehensiveness of the services are among the best in the industry. The experience of the customer who utilizes the business’ services has been refined to the max and the customer base is growing due to recommendations and good experiences.
The business’ rented premises are located centrally close to natural customers flows and are comfortable, functional and offer opportunities for the business to grow.
The business’ competitive advantages are expertise, the best brands, internet marketing, service, a broad selection for different needs, competitive prices, cost structure, the significantly increased demand for the products and services and the premises, which offer growth opportunities.